I'm Alexander, a Norwegian photographer based in Oslo. I work with fashion, portraiture, and visual culture—creating imagery for campaigns, editorials, and digital platforms.
A campaign for By Malene Birger's Oslo flagship store. The imagery explores Nordic aesthetics within contemporary fashion—honouring the brand's Scandinavian foundations whilst introducing fresh visual directions. Working closely with their creative team, we developed a visual language that balances sophistication with accessibility.
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Copenhagen Fashion Week reveals how Nordic design holds its ground whilst engaging with international fashion. The collections balance heritage with contemporary expression—a design philosophy that contributes to broader creative conversations without compromising its distinct character.
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I work between my Oslo studio and locations across Europe, creating images for campaigns, editorials, lookbooks, social media, press materials, and portraits. My practice includes personal projects for books, fine art prints, and exhibitions.
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Created in Spain, this series examines fashion photography as cultural documentation. Local residents became collaborators, each portrait investigating how clothing functions as personal expression. The images exist between directed and observational—a tension that mirrors how identity is constructed and communicated. The work treats fashion as visual language: immediate, cross-cultural, revealing.
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