I'm Alexander, a Norwegian photographer exploring the relationship between fashion, portraiture, and contemporary visual culture. Through a considered approach, I create work that resonates across contexts—from curated gallery spaces to editorial platforms, digital media to commissioned campaigns.
Selected Work
A commissioned campaign for By Malene Birger's Oslo flagship store explored the intersection of Nordic aesthetics and contemporary fashion. The project embraced the brand's sophisticated Scandinavian heritage while incorporating modern elements. Working closely with their creative team, we developed a visual narrative that balances refinement with accessibility, ensuring the imagery resonates authentically with their audience while maintaining the brand's design ethos.
Contemporary Nordic Aesthetics
At Copenhagen Fashion Week, a nuanced evolution in Nordic design principles unfolds. The collections reveal a sophisticated balance between cultural heritage and contemporary expression. These presentations demonstrate how regional design philosophies can maintain their distinctive character while contributing meaningfully to international fashion discourse.
A Photographic Practice
I work between my meticulously equipped Oslo studio and select European locations, crafting visual narratives that seamlessly merge fashion sensibilities with cultural observation. My process unfolds through thoughtful dialogue with fashion houses, cultural institutions, and creative partners. I emphasize compositional clarity and intention in my work - whether in the controlled atmosphere of the studio or carefully curated location environments.
La Poética del Ser
Art Series | The Poetics of Being: In this evocative series from Spain, I delve into the fascinating space where fashion photography meets cultural storytelling. By inviting local residents to become protagonists, the work creates a compelling visual dialogue about authenticity and performance. Each portrait, hovering between spontaneity and orchestration, offers a fresh perspective on how we craft our identities through style - a universal language that speaks volumes about who we are and who we aspire to be.
