Jil Sander SS22
The SS22 women's collection presents refined architectural silhouettes with an optimistic design language. The minimalist aesthetic aligns well with Scandinavian sensibilities, likely resonating with Nordic buyers and clientele. A notable evolution appears in the shift from traditional workwear toward more contemporary, experimental designs. The presentation featured a thoughtfully curated cast that brought fresh perspectives to the runway, while the understated set design complemented the collection's clean aesthetic.
The thoughtfully curated soundtrack complements the presentation's artistic direction, emphasizing both cultural and creative elements. The cinematography, with its direct compositions and considered angles, effectively captures the collection. Additional behind-the-scenes footage, featuring varied perspectives and monochromatic treatments, provides insightful context to the presentation. The overall experience creates an engaging and optimistic atmosphere that resonates with the collection's vision.
IMAGES: SCREEN GRABS FROM JIL SANDER SS22 VIDEO PRESENTATION.
